Build a landing page that converts one audience into one action — section by section, with the copy formulas and audit checklists.
What you’ll learn
Why people actually act — and the three things that must be true before they do The above-the-fold formula that decides whether the rest gets read How to write headlines that are specific without being gimmicky Intermediate 3 hours 7 parts
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Build the whole sequence — traffic to referral — using the funnel model that actually matches your offer.
What you’ll learn
The nine stages every funnel has, and the job each one does How to choose between six funnel models based on price and trust required The page structure and CTA for each model Intermediate 3.5 hours 6 parts
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A repeatable system for finding clients — positioning, channels, outreach, referrals and a 14-day challenge to start it.
What you’ll learn
How positioning and niche selection make every channel cheaper The six acquisition channels available to a solo operator, and which to run first How to research prospects properly so outreach is welcome rather than spam Intermediate 3.5 hours 5 parts
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Turn an idea into a working, deployed application — validation through to launch, including what AI-assisted development actually does and does not solve.
What you’ll learn
How to validate a problem before building anything Defining an MVP that is genuinely minimal but actually useful Designing the user flow before designing any screens Intermediate 3.5 hours 5 parts
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Every check to run before a website goes live — strategy, content, design, technical, SEO, conversion and final QA.
What you’ll learn
The strategic checks most people skip entirely before launching What to verify in content, design and responsiveness The technical checks that prevent invisible, expensive failures Beginner 1.5 hours 3 parts
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