SaaS partnerships
A hands-on partner for building and growing a software product.
YardScale is an app studio. Alongside its own products, Andrew selectively works with founders to develop and grow theirs — taking on the strategy, the build and the route to market together, as a partner rather than a supplier.
What a partnership covers
The whole product, not one piece of it.
- 01
Product strategy
What the product is, who it is for, and what it deliberately does not do.
- 02
Market validation
Testing demand with real prospective customers before committing to the build.
- 03
MVP planning
Scoping a first version small enough to ship and useful enough to learn from.
- 04
AI-assisted development
Building the product with modern AI-assisted workflows, tested as it goes.
- 05
Launch strategy
Beta, feedback, pricing and the first public release.
- 06
Marketing and distribution
Positioning, content and the channels that reach the first customers.
- 07
Business systems
Onboarding, support, payments and the operations that keep it running.
Read this before applying
Partnerships are selective.
A partnership takes real time from both sides, so Andrew takes on very few. Whether one goes ahead depends on three things. Applying does not guarantee a partnership, and most applications will not become one.
Project fit
A real problem, a reachable customer, and a product that YardScale's skills genuinely improve.
Founder commitment
You are in this for the long run and bring something essential: domain knowledge, access to customers, time, or capital.
The opportunity
There is a plausible path from a first version to a business. Not a certainty — nobody has one — but a path.
How it works
From application to agreed terms.
- Step 1
Apply
Tell us about you, the product, the audience and what you are looking for in a partner.
- Step 2
Review
Andrew reads every application. If it is not a fit you will be told, usually with a pointer to something more useful.
- Step 3
Conversation
For promising applications: a working call on the product, the market and how a partnership could be structured.
- Step 4
Terms
If both sides want to proceed, scope, responsibilities and commercial terms are agreed in writing before any work starts.
Terms
Partnership terms depend on the project, the stage and what each side brings. They are agreed case by case.
Application
Apply for a partnership.
The more specific you are, the easier it is to say yes. Andrew Needham reviews every application personally. An application is not an offer of partnership.
Building it yourself?
Coaching gives you direct guidance while you build. The course gives you the whole process to work through on your own.